Fake or Fact?

The challenge to the democratic process, as almost three billion people take part in elections, has been much discussed. But businesses must also be conscious of the potential for commercial and reputational damage to occur as a result of falsified, manipulated or simply untrue information being spread, particularly online.

For CEOs and communicators, it can be difficult to know where to begin. This is why Hanover, alongside its AI partner InferenceCloud, has developed an AI-powered misinformation audit to provide clients with a perspective on their own misinformation risk.

How does it work? It's a five-stage process...

1. Introducing our "AI Agents". We use AI to analyse everything your business says about itself, across all communications channels, to provide you with a clear understanding of how you are actually presenting yourself to the world.

2. Our AI Agents then analyse what everyone ese is saying about you - online, across traditional media, and social media. This analysis provides you with two things: a benchmark of how effectively your message is cutting through, and - importantly - a map of potential topics which are most at risk of misinformation.

3. We then produce content recommendations designed to help mitigate against the threat of misinformation before it happens.

4. Where misinformation already exists as a result of this sweep, our tools can track the impact that the spread of misinformation is having by the measuring how the gap between your message and how you are perceived is widening.

5. Finally, we are able to take your communication strategy and transform it - quickly - into a suite of content designed to match the speed of misinformation and mitigate its impact.

A standard corporate statement will not be effective against a fast-spreading lie being told about your business. Prepare, and know how to respond using the very latest technology available to communicators.