Countries with around half the world’s population are going to the polls in 2024. More people are voting this year than in any other in history. ‘The Year of Elections’ is already everyone’s phrase of the moment – but what does it mean? And what actually matters for businesses as these contests go down to the wire?.
Companies have a lot to sift through as they track threats and opportunities and at a time in which they are trying to rewire their strategies for the long-term. The most resilient businesses are those that understand where they are exposed and can adapt to changes that these moments bring. That could be a Known Unknown already driving the political conversation, or an Unknown Unknown that will erupt during a campaign.
This guide has been developed to help you prepare your business for this historic year.
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