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Weathering the Twitter storm
From mass redundancies, the introduction of Twitter Blue and now a new CEO – we help to make sense of the recent changes and what this...
Can the EU tame the "Wild West" of green claims?
The publication of the so-called Green Claims Directive on 22 March 2023 is the latest attempt by the European Commission to protect...
Labour Marches Forward, But Sunak Feels Safe
There is no way for Rishi Sunak to sugar coat this. Counting is still underway, but Labour have already made gains across the...
The Tale of Two Elections
25 Years since the Good Friday Agreement reshaped the destinies of our two nations, politicians in the UK and Ireland are surprisingly...
Making a Difference Together: How our volunteers are inspiring change
Findings from The National Lottery Community Fund’s (NLCF) community research index show that 49% of Brits intend to volunteer in...
There is no C in ESG – but there should be: Credibility
Businesses’ interest in measuring their ESG impact - short for Environmental, Social and Governance – comes in waves. Despite the...
Endometriosis - is pharma the missing puzzle piece?
The cause of Endometriosis has garnered a lot of attention in recent years thanks to the incredible efforts of campaigners across the...
Are headwinds approaching? Ask Google.
For a quarter of a century, Google has reigned supreme over the search and digital marketing landscape. It handles more than 90% of...
Spring cleaning the brand calendar
At any time of year, brands are confronted with what might feel like an unlimited stream of news agenda. Comms teams feel the pressure...
The fine art of alignment
We all know most start-ups don’t succeed. Two thirds of venture backed businesses fall short of ever offering an ROI. Failure will...
Finding a comms space that fits
How a brand or business can find relevant opportunities to tell engaging and authentic stories related to its products and services.
From patchwork to principle: Three considerations for the Government’s approach to regulating AI
The recent rise of OpenAI's ChatGPT - a generative AI that can simulate conversation, author original stories, and even design new...
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