Creative Strategy

Visual storytelling is at the forefront of brand communication as screens expand and technology becomes more integrated. But why are images the key to transcending audience barriers and how can they transform even the most data-heavy content?

Resilience has become the watchword of business leaders in the last decade. Constant, unpredictable change has made resilience the theoretical nirvana – the ability to absorb shocks, minutely adjust strategy to a changing world and carve opportunity out of uncertainty. But while highly appetising for business leaders, resilience can be frustratingly hard to tie down into a concrete list of ingredients.

Find out how brands can use creativity to solve complex comms challenges during the event and earn an Olympic Halo.

At any time of year, brands are confronted with what might feel like an unlimited stream of news agenda. Comms teams feel the pressure to take advantage of these unplanned opportunities and create reactive content as they crack on with their annual plans. ‘Stuff’ is created and audiences are engaged.