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The decision by BBG to extend their partnership with Hanover underscores the agency’s expertise and dedication within the food and drink sector. With a dedicated team of specialists, Hanover is poised to drive positive reputation across trade audiences and position BBG as a category leader.
Marina Martin Smith, External Communications Manager at Budweiser Brewing Group UK&I, expressed her enthusiasm: “2024 was a really exciting year for our business, with a number of acquisitions and distribution changes that mean we now have even more brands in our portfolio, and even more opportunities to lead and grow the category. Having already worked with Hanover for a number of years, we’re excited by the breadth of their offering and we’re looking forward to streamlining our activity across both our corporate and trade communications with one integrated agency. Here’s to a future with even more cheers!”
Gary Cleland, Group Managing Director at Hanover stated: “We’ve worked with BBG UK&I since 2021, helping to deliver their corporate reputation strategy and executing campaign work. We can’t wait to continue our partnership with them as we expand into trade communications, amplifying all the incredible work that they’re doing across the industry. We are thrilled to be part of BBG’s journey towards even greater success!”
Hanover Communications is one of Europe and the Middle East’s leading strategic communications and public affairs consultancies. Hanover Group provides a full suite of communications services to clients in healthcare, financial services, technology, media, energy, urban mobility, FMCG & retail, and sport.
Hanover has been appointed by Budweiser Brewing Group UK&I (BBG) as their chosen consultancy for trade communications. This new collaboration builds on a successful relationship that began in 2021, where Hanover has been instrumental in delivering BBG's corporate reputation strategy and executing impactful campaign work.