Brand strategy is much more than a logo. It is everything you make, everything you say, and everything you do.
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How many of us would have predicted what 2021 would bring? From the storming of the US Capitol building (less than 12 months ago) to the first all civilian spaceflight, from new COVID variants to the world’s first malaria vaccine, it has been the second astonishing year on the trot.
And yet we believe that for the savvy business leader, this ever-changing world offers yes, much risk, but also huge opportunities.
Hanover’s Strategy and Insights team have identified some signals of change to help in your planning for the year ahead.
