Inside the World of PR: Building Brands and Managing Crises with Neal Cummins
Published12 Sep 2024
Share:
Corporate Communications
We advise high-profile international companies and organisations on a range of communications issues in complicated commercial and regulatory environments.
Our Communications Solutions
COMPASS
Providing business leaders with clear direction to navigate today’s polarised environment without putting tomorrow at risk.
Executive Media Unit
Preparing leaders to engage with the transforming media landscape.
Other related content
Corporate Communications
AI for PR: A 5-Point Plan to Navigate the Hype
Corporate Communications
Resilience through the personal lenses of leaders and changemakers
Purpose & Culture
Why businesses need to mind the gap between the reality and the perception of their culture
Join us for this episode of REWIRE as we sit down with Neal Cummins, Head of Communications at Sky Ireland.
Neal shares his fascinating career journey, bringing a wealth of experience from both agency and in-house roles. He delves into the intricacies of managing communications for a major brand, discussing the importance of understanding media dynamics, the role of effective internal communications, and the challenges of balancing proactive strategies with reactive crisis management.
We explored the impact of COVID-19 on the industry and the future role of AI in enhancing efficiency and creativity. Neal also offered his invaluable advice on building a successful career in communications.