So, how can creativity help unlock solutions to help meet the brief?
At Hanover Group, our cross-sector specialisms give us a unique perspective on creativity and how we can define and implement it.
Here is our point of view on how creativity can help to REWIRE strategies, offering fresh new perspectives.
The starting point
We seek clarity on exactly what ‘being creative’ is intended to do and the objectives we need to achieve. This is the first step towards integrating new thinking, ideas and more importantly delivering a solution.
Defining a role
Creativity from a PR and comms perspective can present a unique challenge. The silver bullet that elevates work from ok then to omg is not always interrogated or defined fully within organisations.
“I need creative” may be a request for a creative layer to a strategic approach OR a campaign activation workshop OR a brief for the design of a set of visuals. The language is interpreted differently based on professional background or experience, and the skillsets, specialisms, and structure of the sessions to generate the solutions are as varied as the requirements. We work with clients to distil this and identify the best creative route.
The finishing line
Embedded throughout Hanover’s REWIRE approach, from strategy to execution, creativity appears across our work as a solution to perception, engagement or reputational challenges and is not constrained by business sector, medium or comms platform.
Creativity can show up at any point as an unexpected format, a disruptive campaign line, an innovative partnership, or less traditional media placement. It can deliver impact that resonates with an audience and business for a moment or more.
We would love to unpick what creative thinking can do for you – when, where and how?