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Creative Strategy


Why Visuals Matter: The Science and Art of Effective Storytelling

Visual storytelling is at the forefront of brand communication as screens expand and technology becomes more integrated. But why are...


Resilience through the personal lenses of leaders and changemakers

Resilience has become the watchword of business leaders in the last decade. Constant, unpredictable change has made resilience the...


Olympics 2024: Countdown to the Countdown

Find out how brands can use creativity to solve complex comms challenges during the event and earn an Olympic Halo.


Spring cleaning the brand calendar

At any time of year, brands are confronted with what might feel like an unlimited stream of news agenda. Comms teams feel the pressure...


Finding a comms space that fits

How a brand or business can find relevant opportunities to tell engaging and authentic stories related to its products and services.


Creative: When, where and how?

Most of the project briefs we see from brands and organisations are packed with insight and an understanding of their position in the...


Rewiring Communication Strategies for 2023

We live in uncertain times. And 2022 was no exception. The climate crisis, technological change, skills shortages, inflation,...


Cost of living crisis: how businesses can make a positive impact

The phrase 'cost of living' has appeared over 500% more frequently in national media since Oct 2021.


What is the anatomy of a resilient reputation?

Exclusive analysis from Hanover shows the value of corporate reputation is increasingly recognised in boardrooms, as communications...


Reputation strategy in a rewired world

Reputation management has fundamentally shifted in the last decade – from a primary focus on protecting and facilitating business...


How the hospitality industry can overcome the perfect storm

The hospitality industry is facing the perfect storm, but those businesses that remain true to their values will see the silver lining...

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