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Newsroom

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There is no C in ESG – but there should be: Credibility

Businesses’ interest in measuring their ESG impact - short for Environmental, Social and Governance – comes in waves. Despite the...

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Endometriosis - is pharma the missing puzzle piece?

The cause of Endometriosis has garnered a lot of attention in recent years thanks to the incredible efforts of campaigners across the...

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Are headwinds approaching? Ask Google.

For a quarter of a century, Google has reigned supreme over the search and digital marketing landscape. It handles more than 90% of...

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Spring cleaning the brand calendar

At any time of year, brands are confronted with what might feel like an unlimited stream of news agenda. Comms teams feel the pressure...

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The fine art of alignment

We all know most start-ups don’t succeed. Two thirds of venture backed businesses fall short of ever offering an ROI. Failure will...

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Finding a comms space that fits

How a brand or business can find relevant opportunities to tell engaging and authentic stories related to its products and services.

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From patchwork to principle: Three considerations for the Government’s approach to regulating AI

The recent rise of OpenAI's ChatGPT - a generative AI that can simulate conversation, author original stories, and even design new...

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Women in the digital environment: An untapped resource

International Women’s Day provides an opportune moment to take stock of progress made and identify what more should be done to remedy...

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Bring on the Ides of March: Setting the foundations for Net Zero

March is a big month for net zero watchers. UK Government has until the end of the month to update its Net Zero Strategy, spelling out...

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Femtech: Transforming the future of women's healthcare

Femtech is potentially the most important development in health care right now. Women's health has been under-researched and...

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How do we counter misconceptions?

We all have misconceptions about topics, from the universal to the frivolous.

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VPAS: The importance of making the right argument

With key workers’ strikes, inflation, and immense pressure on public services, arguing for a more generous pricing settlement for the...

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