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Hanover has for many years advised the biggest names and brands within the sports sector, including the NFL, UFC, England and Wales Cricket Board, British Horseracing Authority, Football Association, Premier League, Sky Sports and many more. As Managing Director, Sport, Crouch will be responsible for building on the agency’s established expertise to help global sports leaders navigate an increasingly complex business environment.
Crouch, the former Minister for Sport, Civil Society, and Loneliness, and Chair of the Fan Led Review into Football Governance will join Hanover in early September and work closely with Rebecca Hargreaves, Head of Sport at Hanover. Crouch will report to President and Managing Partner Gavin Megaw and joins as a full time member of staff. She will also become a member of Hanover’s Leadership Board, the agency’s most senior management team.
The hire follows a review of long-term opportunities and strategic hires led by Megaw and Gary Cleland, Group Managing Director for Corporate, Digital and Strategy.
Gavin Megaw, commented on the appointment: "Hanover has always been proud to work with some of the most significant leaders in sports business when they need smart advisory to navigate through an increasingly difficult world. Tracey is an exceptional talent who enhances our reach and credibility in the boardroom and will supercharge our growth. Importantly, Tracey shares our vision that sport is a force for good in the world, driving economic development and bringing communities and countries together like no other sector. She had many options; I am thrilled she has chosen to join Hanover, bolstering our sports offer, driving positive impact across brands, business and industry.”
Dame Tracey Crouch said: “I truly believe that sport transcends politics, language, and cultural barriers. It has a superpower to cut through and unite like no other. I have seen first-hand just how good Hanover is at helping sports organisations flourish, so there was no other place I wanted to be. I am excited to be joining as Managing Director to support to an established team of global experts in sports storytelling, fan engagement, strategic communications, and issues management. I cannot wait to get started and look forward to helping the most ambitious brands and leaders in the sports world realise their business goals.”