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The landscape of political communications may not have undergone radical transformations in the past couple of decades, but its importance has surged significantly in the last 10 years. The revolution lies in how information is consumed today, with new channels emerging and crises sparking more frequently.
Scott offers his insights on the looming challenges ahead, pinpointing the erosion of trust as a critical concern. The decline in trust in public institutions and the media, amplified by technological changes and AI enabling the creation of misleading communications, necessitates businesses to gear up for a world rife with misinformation.
To combat trust issues and misinformation, Scott proposes the establishment of an internal group within firms. This group would oversee the firm's conduct and ensure alignment between its internal and external operations - upholding promises and accountability. Whether you're a consultancy or in-house, this approach can significantly address the trust deficit. Tune in to the episode for more of Scott's expert insights.