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Podcast

Magical Mayhem: Inside the World of Merlin Entertainments with Chloe Couchman

Published 29 May 2024
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Corporate Communications

We advise high-profile international companies and organisations on a range of communications issues in complicated commercial and regulatory environments.

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In this episode of REWIRE, we sit down with Director of Global Corporate Communications at Merlin Entertainments, Chloe Couchman to discuss what it’s like to manage corporate communications for one of the world’s leading entertainment companies.

With 140 attractions worldwide and a mission to be the greatest place to work and play, Chloe shares the highs and lows of her role, from storytelling for 30,000 employees to handling crises with a human touch.

Discover how Merlin Entertainments navigated the challenges of COVID-19, the importance of internal comms, and the creative campaigns that keep the magic alive.

Chloe also opens up about the emotional connections they foster with guests and the resilience needed to manage crises in a fast-paced, ever-changing environment.

© Hanover Communications 2024, an AVENIR GLOBAL company. All rights reserved.

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