Public affairs insights and the currency of trust with Jane McIntosh, Head of Public Affairs at Trustpilot
Published22 Jan 2024
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Public Affairs and Policy
We are public affairs experts and advise a variety of clients on political, regulatory, legislative and reputational issues.
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In this compelling episode, our Group Managing Director Gary Cleland sits down with Jane McIntosh, Head of Public Affairs at Trustpilot. Jane offers a deep dive into the critical role of Public Affairs within the organisation and its impact on policy-making, and explores the multifaceted nature of communications in a company that operates on the currency of trust.
Discover how Trustpilot's vision to create an independent currency of trust is not only integral to their operations but also central to their communications strategy. We discuss the proactive and reactive elements of engaging with policymakers, regulators, and civil servants, and how the company navigates the complexities of political change and technological advancements like AI.
This episode also delves into the challenges of misinformation and disinformation and their effects on consumer trust. Jane shares some of the proactive measures that Trustpilot is taking, including their AI-driven technology and dedicated fraud investigation teams, to combat fake reviews and uphold the integrity of their platform.
