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Discover how Trustpilot's vision to create an independent currency of trust is not only integral to their operations but also central to their communications strategy. We discuss the proactive and reactive elements of engaging with policymakers, regulators, and civil servants, and how the company navigates the complexities of political change and technological advancements like AI.
This episode also delves into the challenges of misinformation and disinformation and their effects on consumer trust. Jane shares some of the proactive measures that Trustpilot is taking, including their AI-driven technology and dedicated fraud investigation teams, to combat fake reviews and uphold the integrity of their platform.