This partnership marks a significant step in Too Good To Go's mission to expand its reach and impact, both for consumers and its network of store partners.
Hanover was selected following a competitive process, demonstrating its expertise in consumer, corporate, and trade execution. The collaboration aims to underline Too Good To Go's position as a leading mass-market brand, empowering individuals to make simple, impactful choices for the planet.
Gary Cleland, Group Managing Director at Hanover, said: “ Everyone is excited for this one. Too Good To Go is a dream client, a tech company with a genuine purpose. A great offer for consumers. Numerous exciting partners already and a lot of exciting plans ahead. We already love working together and I’m looking forward to seeing the campaigns we create.”
Sophie Trueman, Too Good To Go Country Director UK & Ireland, shared her thoughts on the partnership: "Our business is expanding rapidly with some exciting new developments coming up over the next 12 months for both our platform users and store partners. We want to underline our position as a mass market brand chosen by anyone who wants to take simple steps to help the planet. For that reason, it made sense to review our communication requirements. We were impressed with the full breadth of Hanover’s offering.”
Too Good To Go is committed to making a positive environmental impact by connecting consumers with surplus food from local businesses, thereby reducing food waste. The app has already garnered a strong following and continues to grow its community of environmentally conscious users.
Hanover is one of Europe and the Middle East’s leading strategic communications and public affairs consultancies. Hanover Group provides a full suite of communications services to clients in healthcare, financial services, technology, media, energy, urban mobility, FMCG & retail, and sport.