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Newsroom

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Can the EU tame the "Wild West" of green claims?

The publication of the so-called Green Claims Directive on 22 March 2023 is the latest attempt by the European Commission to protect...

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Labour Marches Forward, But Sunak Feels Safe

There is no way for Rishi Sunak to sugar coat this. Counting is still underway, but Labour have already made gains across the...

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Olympics 2024: Countdown to the Countdown

Find out how brands can use creativity to solve complex comms challenges during the event and earn an Olympic Halo.

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The Tale of Two Elections

25 Years since the Good Friday Agreement reshaped the destinies of our two nations, politicians in the UK and Ireland are surprisingly...

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Making a Difference Together: How our volunteers are inspiring change

Findings from The National Lottery Community Fund’s (NLCF) community research index show that 49% of Brits intend to volunteer in...

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There is no C in ESG – but there should be: Credibility

Businesses’ interest in measuring their ESG impact - short for Environmental, Social and Governance – comes in waves. Despite the...

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Endometriosis - is pharma the missing puzzle piece?

The cause of Endometriosis has garnered a lot of attention in recent years thanks to the incredible efforts of campaigners across the...

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Are headwinds approaching? Ask Google.

For a quarter of a century, Google has reigned supreme over the search and digital marketing landscape. It handles more than 90% of...

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Spring cleaning the brand calendar

At any time of year, brands are confronted with what might feel like an unlimited stream of news agenda. Comms teams feel the pressure...

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The fine art of alignment

We all know most start-ups don’t succeed. Two thirds of venture backed businesses fall short of ever offering an ROI. Failure will...

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Finding a comms space that fits

How a brand or business can find relevant opportunities to tell engaging and authentic stories related to its products and services.

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From patchwork to principle: Three considerations for the Government’s approach to regulating AI

The recent rise of OpenAI's ChatGPT - a generative AI that can simulate conversation, author original stories, and even design new...

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