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Case study

Help For Heroes: Ensuring better support for veterans

We provided support to the pioneering charity to help grow awareness of the charity’s work to ensure better support for veterans across the country.
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Help for Heroes is the leading Armed Forces and veterans’ charity in the UK helping the community with their physical and mental health needs, and a range of welfare issues after service.

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We advise high-profile international companies and organisations on a range of communications issues in complicated commercial and regulatory environments.

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Action

To amplify the impact of Help for Heroes’ core aims – namely greater support for veterans’ mental health and the need for further funding into veteran support in the UK – we organised a full day of activity in Westminster for the charity. This entailed a roundtable event with relevant Government officials and armed forces stakeholders in the morning, and a Parliamentary event in the afternoon.

Impact

The event was attended by all ministers and shadow ministers with the veterans brief in their portfolio, as well as over 100 MPs and the activity has deepened Help for Heroes’ relationships across the political spectrum.

We are continuing to support the charity by providing ongoing strategic advice on their Government engagement to ensure support for veterans remains a priority for both parties alongside their wider political aims.

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