Skip to content

This site uses cookies

By clicking "Accept", you agree to the storing of cookies on your device to enhance site navigation, analyze site usage and enhance user experience. Learn more

Case study

Statkraft: Telling the clean energy story

Hanover supported Statkraft, Europe's largest renewable energy producer, to tell its story in an impactful and engaging manner.
gettyimages-1385985590.webp
Share:

Working together with Europe's largest renewable energy producer we helped to tell their story in an impactful and engaging manner.

The business was well-regarded among key decision-makers and enjoyed a strong profile in trade media outlets, but had the potential to communicate the breadth of its investments to a much wider base of political and media stakeholders – particularly as the clean energy market grew in scope and scale.

Action

Working in partnership with the business, we helped develop a new ‘Story of Statkraft’ narrative. This took into account Statkraft’s contribution to net zero technologies beyond its specialism in onshore wind, including in grid solutions and later solar technology.

This was then amplified through integrated public relations and public affairs support, including drafting and selling-in press releases and opinion pieces and an impactful stakeholder engagement campaign that reached a broad range of officials, parliamentarians, think tanks and business groups. 

Impact

In addition to delivering an enhanced base of stakeholder contacts, Hanover successfully increased Statkraft’s media coverage beyond its core trade audiences. This included securing coverage of its new grid stabilisation technology in The Guardian; highlighting what was needed for greener power in The Economist; announcing a £120m wind farm deal in The Scotsman and successfully managing communication of the business’s acquisition of the British solar company Solarcentury.  

Related

Public Affairs & Policy

From patchwork to principle: three considerations for the Government’s approach to regulating AI

gettyimages-1352429931.jpg
Public Affairs & Policy

Women in the digital environment: An untapped resource

gettyimages-1396315043-1678814958.jpg

Bring on the Ides of March: Setting the foundations for Net Zero

gettyimages-1376867513-(1).jpg

Search