The business was well-regarded among key decision-makers and enjoyed a strong profile in trade media outlets, but had the potential to communicate the breadth of its investments to a much wider base of political and media stakeholders – particularly as the clean energy market grew in scope and scale.

Action

Working in partnership with the business, we helped develop a new ‘Story of Statkraft’ narrative. This took into account Statkraft’s contribution to net zero technologies beyond its specialism in onshore wind, including in grid solutions and later solar technology.

This was then amplified through integrated public relations and public affairs support, including drafting and selling-in press releases and opinion pieces and an impactful stakeholder engagement campaign that reached a broad range of officials, parliamentarians, think tanks and business groups. 

Impact

In addition to delivering an enhanced base of stakeholder contacts, Hanover successfully increased Statkraft’s media coverage beyond its core trade audiences. This included securing coverage of its new grid stabilisation technology in The Guardian; highlighting what was needed for greener power in The Economist; announcing a £120m wind farm deal in The Scotsman and successfully managing communication of the business’s acquisition of the British solar company Solarcentury.